marketing discussion question and need the explanation and answer to help me learn.
All the instructios are on the file.
Requirements: should be between 600 to 800 words.
ECOM 322: Social Media Marketing
Write a report discussing the following points:
Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2022-2023). For each campaign:
Give the reasons behind their success?
What is the added value of this marketing campaign for the company/organization?
Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:
Why did the social media marketing campaign fail?
And what can we learn from them?
For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.
Examples can be a profit or non-profit organization.
Prepare a presentation answering the previous questions and what are the criteria that guide you to evaluate the campaigns?
This assignment is an individual assignment.
All students are encouraged to use their own word.
Your Assignment must include:
Cover page and make sure to include the cover page with all information required. One mark will be deducted if there is no cover page.
A title that well represents the content of your report.
A “References” section listing all sources included. And ensure that you follow the APA style in your report.
An opening paragraph.
The main body of your report.
Use Times New Roman, 12 font size, 1.5 line space and adjusted text.
A mark of zero will be given for any submission that includes copying from other resource without referencing it.
Your report length should be between 600 to 800 words.
Assignment must be in word format only no PDF.
Your file should be saved as: Your name – CRN – ECOM322- Discussion.doc
You must check the spelling and grammar mistakes before submitting the assignment.
Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.
The suggested duration for the presentation is 10 minutes with 5 minutes followed by Q&A.
You are free to choose any slide format and you should make sure having a proper number of slides; so that you are able to finish on time (Template is attached in the blackboard).
Note: Submission will be through the Blackboard.