marketing project and need a reference to help me learn.
This is a project. The organization I choosed is ” UMCSSA” The University of Manitoba Chinese Students and Scholars Association. Only need to finish 1 to 3 components.
The components of a marketing plan are:
1. Background, Organization, Purpose, Focus
2. Situation Analysis
3. Priority Audience
4. Set Behavior Objectives and Goals
5. Barriers, Benefits, Motivators, Competition, and Influential Others
6. Positioning Statement
7. Marketing Intervention Mix: 4Ps Strategies
8. Determine An Evaluation Plan
9. Establish A Campaign Budget and Find Funding
10. Outline An Implementation Plan
Requirements: 1 day
