marketing question and need the explanation and answer to help me learn.

Read screenshots 878 and 879 for instructions and rubric. Then answer the questions in screenshot 878 using videos “Intro BP Social Culture” and “Preserve Recycline Product Strategy”. For definitions and terms refer to the textbook “Contemporary Marketing Chapters 12 and 13 by Boone & Kurtz”, you also need to refer to the page numbers, for instance, (Boone & Kurtz, 2013, p. 400) just refer it with the same template as this but you only need to find the page number. Just use the sources given don’t use outside sources.
Requirements: Answer